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The BBG’s 50 Million Audience Increase: The How and Where
The BBG’s 2012-2016 Strategic Plan has a goal of increasing its weekly audience size by 50 million. Even in times of austerity, that goal can still be met. Here’s how and where… The BBG 2012-2016...
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The BBG: One Organization, Many Brands
“One organization, many brands” is integral to the BBG’s new strategy, Impact through Innovation, and Integration. The ability to have multiple brands offers several advantages… By Bruce Sherman...
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2011 BBG Annual Report Released
The Broadcasting Board of Governors has released its 2011 Annual Report, summarizing the activities of U.S. international broadcasting over the past year. Download it here… The BBG 2011 Annual Report...
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BBG Broadcasters Migrate To Shared Web Publishing Platform: Save $1 Million
Four of the five BBG broadcasters have now migrated to the same web publishing platform – developed by Radio Free Europe/Radio Liberty – saving more than $1 million a year… Screen capture of the RFE/RL...
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BBG Global Audience Estimated at 175 Million Weekly
The BBG has released its weekly audience estimate for 2012. Combined, BBG broadcasters reach 175 million people each week with gains in Iran, Libya, and Ethiopia; losses in Indonesia… BBG Broadcasters...
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Growing Audience Goes Beyond Distribution, Content Strategies Need to Adjust Too
It may at first sound counterintuitive, but one of the best options the BBG has for growing audience is to better serve the audience it already has… In its latest strategic plan, the BBG stated an...
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New Law Ends Smith-Mundt Ban On Domestic Dissemination Of Content
President Barack Obama this week signed into law a provision that lifts a nearly 65-year ban on domestic distribution of BBG content. But for BBG broadcasters, it’s business as usual… As part of a...
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BBG Releases 2012 Annual Report
The report, which is available for download, features highlights from the five BBG broadcasters, audience profiles, budget allocations, and more… In the past year, the BBG and its broadcasters broke...
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BBG Audience at Record Level; Doubles in Ten Years
The BBG has released its audience estimate for 2013. With 206 million people tuning in or logging on each week, the audience is at an all time high — more than doubling in the past ten years… BBG...
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BBG Hires Andy Lack as First CEO
Veteran CBS/NBC/Sony/Bloomberg journalist and media executive Andy Lack to join the BBG in the newly created role of Chief Executive Officer… Andy Lack. Photo credit Bloomberg. Via BBG Press Release...
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BBG Audience Climbs Again to Record High; Rises By 50 Million In Just Four Years
The Broadcasting Board of Governors has released its Global Audience Estimate for 2014, and at 215 million people each week, the audience is at an all-time high… The five major brands that make up U.S....
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BBG 2014 Annual Report Summarizes Goals, Accomplishments, and Impact
The 2014 BBG Annual Report is available as a responsive design website that allows users to view the summary on laptops, tablets, or phones… The BBG’s 2014 Annual Report is a one-stop summary of the...
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BBG Audience At an All Time High – Fueled by VOA, Television, Digital
BBG broadcasters now boast a weekly audience of 226 million people – up more than 60 million in five years. The BBG broadcasters also scored well with audiences in terms of trust, understanding, and...
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